Category Archives: Content

What You Need to Know If You Are Blogging for Your Brand

If you are blogging for a brand, personal or that of your company, here are my tips to get you going:


You will need to build an image in the virtual world that resonates with your target audience. If you are trying to woo today’s readers, let me tell they are extremely tech-savvy people, and mundane simplistic content doesn’t impress them.

Find your niche knowledge area and you can devote your writing on trending topics about your knowledge or expertise areas. Your emphasis can be setting a tone that you understand technology and is ready to share our proficiency to help your readers benefit.

Your business-related inputs need to be in tune with the time, and may include discussions about changing trends in HR, best practices in marketing, topics which may be discovered in Google news, or Twitter. You can write your opinion on any newsworthy item, with proper acknowledgement given to the original news source.

Go for a content calendar, if that makes you more organised in your blog posts. The content calendar is fine, but cannot be sacrosanct. It needs to remain dynamic to cash in on the breaking or most talked about news pieces in your domain.

You will be needing to use very good pictures, so must have access to great images. Paying for a good image site may be a good idea. Alternately, search for images especially marked for reuse or are under creative commons license.

Credentials of the author is important. Make sure you offer some good pieces to work with. Bad English, poor quality of work, or lack of knowledge in the bloggers will hurt our brand.

At the end of the day, as an avid blogger, I believe in using blogging to build an image, rather than only use it for marketing. Having a content strategy in place may help.


Content Curation: a New Way to Establish Your Authority

If you check the internet for an information nugget, you are flooded by content from websites. Most likely if you will not need to proceed to the second page of Google on the topic, before you get what you want. In this flood of content, how to do you establish yourself as an authority in your niche business? Sharing relevant information with your audience is one such way to keep yourself abreast with the latest in your field, as well as establish your credentials as an authority for the same.

Pic Courtesy:
Pic Courtesy:

This is exactly what content curation is all about.

So how will you curate content? This is very simple, actually. You can do it through any of the social media channels or through a blog. All you need to do is decide on a theme and start collecting interesting articles on the theme. If you have a blog, it is possibly the best place to share the articles. But always remember, you will need permission to repost someone else’s work. But if you are just posting a link with a reference to the original work, I suppose that is acceptable.

I use Twitter to curate and share the content I want to keep a tab on. I often use a particular hashtag to create it. Right now I am curating content under #ContentStrategy. This is a great way to keep myself abreast with what everybody is doing on the subject as well. When I share such content I hope I am helping someone else in their quest too.

What do you say? Does content curation work for you?

Update: since the time I wrote this, I have come across yet another praise of content curation. Check this out too.